Fireart Studio Julia Hanke

Font Psychology

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Color psychology hints have been uncovered in different design articles many times. Color matters — that’s obviously true. Various shapes, accents, and shades trigger certain human behaviors. We subconsciously associate colors with certain feelings and emotional responses. Designers often use these color psychology tricks in their design to intentionally evoke needed emotions. But, did you know that the same effect can be also created by the fonts?

In this article, we consider different stages of the font cognition and will help you identify how various fonts affect our psyche.

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