Logo Process


6 Responses

  1. Alex Register Alex Register

    I'd love to hear everyone's reactions to these.

    I'm working on a satirical branding project for a company that helps people lose weight through the use of tapeworms. Kind of a strange project but I'm excited about it.

    I'm exploring a couple different variations of forms here. The top two with the arms being held back behind the head give a trapped kind of feel to them, while the bottom two are more celebratory. The two left options use the tapeworm form to tighten in the stomach, while the options on the right show more of the relationship of the tapeworm and the digestive tract. I'm not sure if I want to keep everything mono-width or have some lines tighten up in some places either.

    Hit me up with some feedback, I'd really appreciate it!

    over 1 year ago

  2. Brandon Alvarado Brandon Alvarado

    The bilateral symmetry definitely feels right. I think there's something nice about the utility of that vertical line that forms the face, creates a dividing line to observe the shrinking waste AND illustrates the tapeworm. I think the S-curve tapeworm makes the bottom half of the vertical line irrelevant.

    I can't quite decide between the trapped idea or the celebratory one. I think there's something pretty sinister about people being really really thankful for worms eating away at their insides.

    Good choice of topic though. Can't wait to see the rest.


    over 1 year ago

  3. Alex Register Alex Register

    Thanks @Brandon. I totally get what you're saying about the S curve making that bottom vertical line irrelevant. I think the line still serves a formal purpose just to balance off the way the line on the top breaks out of the circle. It also divides the space of the stomach area, which optically makes it seems slimmer. Not a super conceptually sound reason for being there though. Maybe not a good enough reason to keep it?

    over 1 year ago

  4. Ryan Hubbard Ryan Hubbard

    Reducibility might be an issue, particularly in the face. BUT, maybe it wont ever get used smaller than this.

    I'd love to see these reversed out, just to add more weight.
    Either that, or maybe up the stroke weight and rework some of the more detailed spots to accomodate that.

    All in all though, they look good duder. Think my favorite is the bottom left.


    over 1 year ago

  5. Alex Register Alex Register

    All good thoughts @Ryan Hubbard. I'll give it some more work and see what I can come up with. Much appreciated.

    over 1 year ago

  6. Here's the final mark. Still working out color scheme and all that, but I like where it's at.

    Thanks for all the comments and critiques everyone. I ended up going this route bc I felt it was easier to read, interpret, and reduce.

    over 1 year ago

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