LIGHTFORCE : 2

11 Responses

  1. Michael Spitz Michael Spitz

    Follow up on that initial logotype study for a nutrition company. Client suggested something a little more obviously thematic, and more pronounced...

    We're talking about a company who's products are made up primarily from (herbs, vegetables, wild grasses, etc.) > i.e. Greens.

    over 3 years ago

  2. Nemanja Jovanovic aka Fracturize Nemanja Jovanovic aka Frac...

    hmm its nice one too,but previous one is more unique custom feel,maybe try previous one but making L letter to have LEAF on its top left side where you have two horizontal lines..maybe just suggestion

    likes

    over 3 years ago

  3. Michael Spitz Michael Spitz

    @fracturize - Thanks Nemanja. I definitely like the feel of that first guy, but again the client didn't feel it was quite what they were looking for > Perhaps a touch too unique...

    I like your suggestion, but they mentioned readability as a key factor... So again, I've tried to work out something a little more more typographically straightforward.

    likes

    over 3 years ago

  4. Nemanja Jovanovic aka Fracturize Nemanja Jovanovic aka Frac...

    well in either way its good work.

    likes

    over 3 years ago

  5. Made By Thomas Made By Thomas

    How about if you put the 'light' on top of the 'force'?

    likes

    over 3 years ago

  6. Erik Sagen Erik Sagen

    I like it. I think I'd have a hard time not trying to make this into a superhero logo, to be honest. The name just lends itself to that kind of treatment so good on you for going another direction here.

    likes

    over 3 years ago

  7. Michael Spitz Michael Spitz

    @fracturize - Thanks again! :)

    @Thomas Bossée - Good thought > I'll try it out and see if it works for them. It would compliment the leaf/bolt elements nicely.

    @Erik Sagen - Ha! I hear you on that! Cheers!

    over 3 years ago

  8. Thomas suggested we try this guy stacked, so here's a quick shot of that.

    Tried it left justified as well, but the centered lockup seemed more befitting...

    Not sure if the client is willing to split the name > but this is probably a viable option if they're up for it.

    over 3 years ago

  9. Graham Smith Graham Smith

    Niceeee. I like this.

    Just a small thing...

    The only thing that looks a little 'odd' to me is the size of the leaf in comparison to width of the 'I'. It looks technically right, but it feels a little lost within the larger width of the 'I'. The white colour feels dominant.

    I think one of those where either way you go, is not 'wrong' or 'right'. :)

    likes

    over 3 years ago

  10. Michael Spitz Michael Spitz

    @Graham Smith - Thanks a lot Graham!

    I get what you're saying with the width, and I am in fact currently in the process of a type rework > something a bit lighter... Either way, I'll take a look at balancing that leaf out a bit :)

    over 3 years ago

  11. Well, here's the final shot of this guy > client approved.

    All hail the mighty LEAF..! ;)

    Thanks a bunch for all the input guys!

    over 3 years ago

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