Design systems - Arcadia Group

The brief
Arcadia group consists of over 7 international fashion brands, these include: Topshop, Topman, Burton, Miss Selfridges and more. The group wanted to merge all E-commerce website into one platform, allowing each brand to keep their unique identity while improving their overall experience, increasing sales and gaining an overview of the total operation.

Challenges:
Creating a platform that would answer to each brand’s needs; be flexible to brand customisation; allow regular content updates and modification following A/B testing.

What I did:
As the sole UX designer on this project, my role was to bridge the gap between the brand representatives, the project managers and the development teams. Working closely with the developers I created a design system that gives designers fast and easy way to design a webpage as well as easy implementation following each brand style guide. The system was based on a component library, following the Atomic Design principles and was shared periodically with both brands and developers to make sure all requirements are met. I shared my wireframes with the brands design teams and Arcadia’s development team to ensure optimal user experience.

Skills:
Sketchapp, Photoshop, Illustrator, remote user testing.

Results:
Arcadia group is merging the brands websites into the new platform section by section. Brands maintain their identity while the overall user experience is improving.