Pinpoint – How it works
Pinpoint helps companies build software better through an AI-driven performance management platform.
We partnered with Pinpoint to reimagine their visual brand system, messaging and digital marketing experience.
Starting with an intensive brand sprint workshop, the Craft team led a holistic design process working closely with our partners at Pinpoint. We took inspiration from their platform data to create a design system based on a grid of graphic patterns, referencing the signals used in the product. The website showcases video and photography shot at the Pinpoint office to reinforce their mission and the impact of teams working together to build software better.
Our role:
Brand Strategy
Brand Messaging
Art Direction
Photography
Videography
Website Design
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