Max Rudberg

Plantry 3.3 App Store Screenshots

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For our iOS 13 release of Plantry, we decided to rethink our approach to the App Store screenshots.

First off, we optimized for search. Inspired by 'Slopes', we decided to focus on the main scenario of Cook, Plan & Shop and really up the size of our copy to make it glanceable and digestable in a short amount of time.

This meant removing our App Preview. The quality of videos seems to have been lowered, and we were plagued by glitches and bad color reproduction. Creating a video is also a high cost. Done improperly, it can be more confusing than valuable.

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