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The studio designed the branding, packaging, and print work as a conceptual project for Surfside Swimwear. The brand identity reflects the laid back lifestyle indicative of Southern California beach living. The color palette is inspired by the native landscape of the coastal town of San Onofre, California. With a strong serif and san serif pairings, a natural color palette, and an overall minimal design, we crafted a memorable, effective thumbprint for Surfside Swimwear to leave everywhere they go.
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