Vision Driven Apparel Logo

Branding design project for Vision Driven, a new gymnasium & apparel line that focuses on the fitness of those who are visually impaired. The goal for this project was to create a brand identity that really reflected the ethos of Justin the founder, who unexpectedly lost his eyesight 3 years prior to starting the brand. Justin's vision was to create a fitness facility that inspires people that have visual impairments to keep fit and to have a vision to strive towards.