I felt the last logo was too military-ish, which is not something that I want Arkham to be associated with, even if there are military clients. This logo finally tosses my custom typeface for simple Museo, with the brand identity emphasis now on the symbol. This is a colorful hand to represent graphics and touch technology with a refresh and gear icon to represent UI work (icons courtesy of Symbolicons Standard set). Obviously, combined with the word Arkham it also pays homage to HPL's Cthulhu with the tentacle-faced creature idea, for those who care.
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