Charged - New Logo

Owen Williams approached me for a new logo design for Charged, an independent publisher writing about the intersection of technology and the impact it has on the world.

Owen wanted replace the previous typeface wordmark with a modern and iconic symbol, to make it a real brand. The new mark reflects some of the brand values: it's bold, fast, and to-the-point. The logo is used in two colors and comes with a few different layout variations.

I really enjoyed this particular direction but it didn't fully *click* until I aligned the bottom horizontally, which somehow gave it a lot more character.

@ me with your thoughts and feedback!