Brucira Brucira Dev

Titan Eyeplus Redesign

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Hey friends, how is your week going? ☕️

We’re thrilled to share a new mobile project with you.
Titan Eye Plus is a world-class consumer company in India. It is for the urban human looking for more than just a pair of glasses.
While their experience was good for seeing products, the mobile website failed to retain users.

Collaborating with Titan’s product team, we examined user psych and performed competitive analysis amongst other global brands. Explore, search, and various other critical user flows were closed.

With an initial listing of beyond 2,000 products across 50+ categories, we created virtual shelves. Eyeware is now a lifestyle product. We thought between feelings, seasons, events, and increased contrast to cater to their products. The result is a lower user drop-off and growing performance across all their KPIs, growing traffic, and retaining attention.

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