Cynthia Hsiao

Eat Grub - Smoky BBQ Roasted Crickets

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Smoke Cool Shit! Nothing is cooler than the dopest roasted cricket!
This is a packaging design for an insect-food brand, Eat Grub. The art direction was youth trendy, street fashion and sporty to target Generation Z. Following the notion of 'packaging is a new billboard', it embedded slang terms or irreverent languages to reflect the ideologies or attitudes that Gen Z embraces, also mirroring the flavours and the colour combinations.
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