caring

An illustration for a landing page on a doctor's website. The emphasis here is on caring, personal service. The warm versus cool and the colors of the composition are all chosen to focus directly on the hands. You'll note how the contrast of skin tone, the pop of red fingernails, and the cool background surrounding the warm foreground all create the focal point.
The composition is designed to be responsive by tying it to a square in the middle so that it can be cropped as a landscape, portrait or square ratio and fit into any demands of the different devices that will display this.