Scoops Logo Study

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During a workshop run by Tad Carpenter, we pulled a city and an animal out of hat and had a few hours to sketch out some logos for it. I pulled Minneapolis and a penguin, and Scoops Ice Cream Co. was born!
This deluxe ice cream parlor shows its Minnesota pride through its nod to the iconic Cherry on the Spoon, a penguin mascot for Minnesota’s frigid winter temps and the unique speciality ice cream flavors.

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