Vinayak Mukherjee

HeadphonePromo : Interaction Design

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Interaction design presentation for one of my clients (NDA protected unfortunately so cannot mention the name)

This small animation showcases a crucial component of the design improvements suggested by me : CTA conversion in fewer clicks. The aim was to provide contextual information ( and as much as possible in very limited space ) to help the buyer make a reasonably more informed decision before purchasing. This design & strategy (replacing the old one requiring 66% more clicks/swipes in order to attain conversion) increased page retention times by 50% and conversion rates themselves by ~60%, while significantly reducing animation complexity, resource requirements ( This is a ionic MEAN stack app so some npm modules became obsolete when implementing this ) and page-load times.

Currently working on development as an ionic MEAN stack app.

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