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Blog layout, design and microinteractions for embroker.com.
The challenge was to make this page work for blog, tips and other articles. So I have removed all the description and put more focus on titles. Other thing were personas: articles are written for both non-tech and modern insurance people. How to make sure interaction works for both? Thats why I left Read more with no motion on it, and some new and modern animation to support other users to continue to article. Can these two links confuse users? Maybe, but usability test says it works for more than 93% of targeted users.