Here’s a look at part of the Haver & Boecker project I worked on a couple years ago. It was such an amazing experience and I had a blast being a part of this huge project, and looking back, I learned so much along the way. As the design lead, I was responsible for providing art direction throughout the project and for it’s many deliverables. As our team looked to elevate the overall brand, we chose to overhaul everything from top to bottom. After a series of workshops and concepts, we chose to go with a bolder, more industrial aesthetic. The end result was a brand that completely detached itself from industry norms. This project was intense, and it forced me to utilize to many skills and rethink the way things were being done.