Christopher Santoro

Rifrullo Brand Revamp

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Rifrullo is a small cafe in the heart of Brookline, about ten minutes away from Coolidge Corner. With bold and hearty flavors ranging from classic American to rustic Mediterranean, their beautifully simple dishes warm the soul.

It's no coincidence that "Rifrullo," in Florentine Italian, means a "social hub." The restaurant's identity was founded under the idea that great food brings people together, and their restaurant provides the space for that. It was there that we began tying everything together under the tagline, "Community By Cuisine." Combining elements of Victorian-style illustrations, warm, yet subdued colors and a fully hand-drawn logotype, we created an identity system with a rustic yet clean visual style reminiscent of European bistros; bringing the essence of fine, rustic cuisine to the community.

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