Toby Riley

UX/UI Audit and redesign for Abbott

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My Role: Art—UX/UI Director
Guide our team’s user experience strategy for the site overhaul and program integration.

Duration: 8 Weeks
Deliverables:
I was responsible for creating compelling updates to their current website design and flow, while balancing parameters of their third party developers.
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My designs were created with the help from of user interviews, UX/UI best practices, internal testing, and Abbott's internal backend program statistics; using Adobe XD as my main tool.
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Our teams process:
Understand: Conduct user interviews, and site walkthrough with Abbott program managers.

Strategy: Internally determine a path moving forward, define goals and solutions to current issues; presenting the client with a Discovery/Strategy Document. Define how users are currently using the program’s site, and how we want to integrate gamification and more engagement mechanics.

Ideate: Site mapping, wire-framing. Presenting the client with high fidelity (80% designed screens) in a ‘click-through’ type prototype.

Validate: After final deliverables were approved and sent to client and development company, we worked with this development company on implementation. Having weekly check-ins, our team ensured the program was working efficiently and users could engage with our newly implemented game mechanics.
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Challenges we encountered: Throughout this process, we found that additional existing pages were not fully shown/discussed with our team—impacting our final journey. Additionally, the program budget and implementation management impacted our engagement incentive concepts.  This was a great learning opportunity in being flexible and agile, balancing client requests with their implementation capabilities and magnitude of the program.

We were able to work as a team and create an experience for program members that is engaging, social and informational. Our engagement/game mechanics created a fun learning environment and leveled up the programs interactions.

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