When you look at the unicorns in any industry (design-wise), you find one thing common: they're all about the end-result that the product facilitates. It's about making lives easier, jobs better, running a business less chaotic and so on.
Never about the product itself.
And I believe the first step to becoming a unicorn...is presenting yourself like one. This doesn't mean you copy paste their website's formula. It means you start caring about where your customers want to be, and show how your product is the way.
Want to acquire more customers on your SaaS website?
Get in touch: firstname.lastname@example.org
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