CAPTRUST Website Design

Attached are a few shots from a recent website design.

I worked closely with CAPTRUST to establish modern web layouts for desktop & mobile - optimizing the design to generate conversions via localized landing pages and enhanced advisor profiles.

CAPTRUST is one of the largest registered investment advisors in the U.S., they offer a broad range of services to both institutions and individuals. Their offerings actually helped rationalize the audience based IA and navigation - we truly wanted to make it about the customer.

Working to create modular UI patterns throughout the site enabled a high level of reuse in componentry - this was critical considering our partner’s goals related to CMS.

Studying CAPTRUST's current state analytics helped inform the navigation and content design as I gained insight into site traffic, bounce rates, individual page performance, etc.

Sharing more from this project soon - stay tuned!

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Advisor Profile.png
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