Arizona Real Pros. - Logo Design

This logo was designed for a realtor client in Tucson, Arizona, for their business, American Real Pros. The client's vision required the symbol to be simple, recognizable, elegant, contemporary, while keeping the design location-specific. I drew inspiration from Saguaro National Park, surrounding Tucson from the East and West. The teal green and gold represent the desert landscape, rising and setting sky, and flora. Because the saguaro has ribs in it's form, it felt natural to enhance those details using outlines, which simplified the mark while retaining sophistication.