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Archetype or Role
Goals and frustrations
Devices & environment
A narrative that covers the persona's mental model, environment, skills, tasks, and any other factors critical to understanding their buying behaviors. Think about your narrative as the director’s cut of all of the information you’re calling out in bullet-points.
L or F like
Show and tell for designers
What are you working on? Dribbble is a community of designers sharing screenshots of their work, process, and projects.
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