Christopher Kuchta

Persona | Winkel

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Persona Guideline:
Archetype or Role
Fictional name
Photo
Age
Goals and frustrations
Devices & environment
Fictional quote
Marital status
Occupation
Income
Education
Motivations
Influences
A narrative that covers the persona's mental model, environment, skills, tasks, and any other factors critical to understanding their buying behaviors. Think about your narrative as the director’s cut of all of the information you’re calling out in bullet-points.

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