Tess Gadwa

Rose C.

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Rose C. is the public face of Lotus.fm. She handles customer service and social media, and is part of the company's brand persona. Rose's personality exudes confidence and competence, while the original artist's study reveals more vulnerability. Creating a separate public-facing identity for a nascent music startup confers important advantages in terms of both security and portability. The character at one level represents a "stage name", but also makes it possible for customer service to be easily outsourced to a concierge service or an AI.

ROLES: Character design, illustration

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