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After many years in the service industry, Polly Floyd is launching Off Menu Punctuation to provide small restaurants and businesses with an individual expert outside of a large marketing firm to sharpen their websites and menus.
Floyd offers menu revisions, content for blogs, proofreading, and reformatting. In order to start her venture, she needed a logo. She wanted something light and breezy to fit into the San Diego while remaining slender and clean. We kept the type thin and minimal with a little pop of color and a subtle exclamation point.
At smaller size applications, the text layout drops for the alternate logo that is simple and crisp to be scaled down.
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