The visual system is based on a circle - a symbol of happiness and the endpoint of the path. Everyone understands happiness in their way - this formed the basis of the new graphics: circles of different shapes and sizes.
The circle allows you to create a focus on brand communication with your audience.
Full case on Behance: https://www.behance.net/gallery/83433833/Zen-pizza-Brand-identity
What do you think about this concept?
Leave your feedback and thoughts in the comments! 👇
I'm available for projects. Feel free to email me:
Follow me on Behance: