Ben Levermore

Rich McKee Guitars | Logo Concept

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This was one of numerous logo concepts for Rich McKee—a fantastic music composer and guitar teacher—and it might just be my favourite of the bunch! That said, it didn't make the cut; poor fella.

An odd yet pleasing oblong-esque shape, based on a guitarists plectrum.

Six lines cut into the shape, mimicking the strings on a guitar, which make up a slightly abstract 'R'.

Finally: the 'RM' initials which align neatly in the top right corner, making a satisfying replacement for—and nod to—the more standard 'TM' placement.

Would love to hear your thoughts! More concepts and the final logo design from this project, coming soon.


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