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Over a year ago I had the pleasure to work alongside the amazing team of Memento payments, for the new brand, logo and visual identity.
Memento is a company that provides the leading digital wallet experience and digital payment solutions. Memento helps financial institutions become relevant in their customer's everyday life by offering the next generation digital wallet for people on the go.
Through close collaboration with the Memento team we discovered the company’s vision and core values. The new brand includes a new logo where we have kept the overall feel of the previous one, using lowercase letters and a logotype. We have also maintained the Serif Font and improved readability, with a modern typography system and a color palette that reflect the personality and core value of the brand.
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