Audrey Elise

CQuell Wordmark

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I designed this logo last year for CQuell, a CBD company that focuses on harnessing the power of hemp to help skin conditions such as eczema. ⁣

CQuell has a definite scientific, more pharmaceutical lean as a brand and it was important that their logo reflect that. The logo is more minimal, with the C and the tail of the Q creating a wave to reinforce their product's calming and moisturizing properties. The two L's have a slope, with the idea being that with continued use, your skin will continue to improve. ✨

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