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I made a few logo draft for Ichiban Beauty Clinic in Beijing for my client to choose from, they want to represent the idea of zen, beauty, and feminine in the logo so I mainly used curves to give it a feminine touch. This is the final logo they eventually satisfied and decided to use. The curve underneath the Ichiban (japanese character) represent both the smile and female's body curve, which goes back to the idea of their beauty clinic. The client want to include the English name underneath while having the Hiragana beside the Japanese name of the business.
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