I developed this mark for an AI startup whose goal was to explore the ways AI can benefit humanity. The name of the company was also a common dog name (changed here to honor the NDA), and the rationale behind the name was that this company was hoping to make AI man's other best friend. The upward gazing silhouette of a child rises out of the negative space.

Posted on Aug 16, 2019
Mitch Baker
Thoughtful & communicative design & illustration

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