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As part of a University brand strategy product, I chose to rebrand and slightly reposition Bombay Sapphire.
Personally, I felt that the current structure and label were a touch outdated and washed out in what is now a very competitive and vibrant market full of very well designed gins; and my favourite needed some TLC.
The idea was to focus on the ‘premium’ which Bombay Sapphire claim, and develop an experience around that, for which consumers of this product would appreciate the history and hints to it’s past; and keep it very much available to everyone, no matter how you identify.
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