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As a Cherokee kid growing up in NE Oklahoma, one of my hobbies was making arrowheads – using rocks and tools to chip away at flat rocks, refining them and sharpening them to a point.
I was thinking recently about how nicely this parallels with what I do now, brand identity design. I refine, sharpen, and remove the unnecessary so that brands can pierce through the noise and make an impact.
And so, a new personal logo was born.
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