Clarendon is the new Helvetica


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6 Responses

  1. Yael Miller Yael Miller

    Lately, I've been seeing Clarendon used everywhere - Hellmann's mayonnaise ads, Target promos, Old Navy email blasts, etc. Where will it all end?

    Don't get me wrong - Clarendon is great, but it's just everywhere lately.

    Rebound if you agree!

    over 1 year ago

  2. Adam Yeager Adam Yeager

    i agree, I see this a lot. neutraface and brandon grotesque are up there as well.


    over 1 year ago

  3. Bethany Heck Bethany Heck

    Cross logos, too ;)


    over 1 year ago

  4. Simon Frouws Design Simon Frouws Design

    Damn. Just used Clarendon twice in two days. :-)

    over 1 year ago

  5. Sean Glass Sean Glass

    I'm glad I'm not the only one who noticed. Museo is now on the packaging of every toilet paper as well.

    over 1 year ago

  6. Yael Miller Yael Miller

    Also noted - Saveur Magazine also guilty of Clarendon-izing their spreads this month :)

    @Simon™ I'm still using Clarendon in designs but wonder if there is a decent alternative.

    over 1 year ago

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