minimal logo and mark

Logo master multi bg

I've been working on this logo for a while now. The idea for the logo is super minimalistic, modern, fashion, professional - almost exclusive, and sleek.

They recently requested to look at the text and mark enclosed in a box, so these are the ones I've been working on. Not sure I care for the enclosures though. The colors are by request soft and blue. I'm not sure where you can really go with those.

Thoughts? Feedback?

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