Branding / Alot Cosméticos

Alot is a cosmetic store located in São Gonçalo, Rio de Janeiro. The company provides a wide range of products from personal care items to makeup and perfumes.
​
The task was to create a brand that symbolizes the vast selection of products in the beauty field. The logomark created refers to a focal point that reminds the rays of light, because customers can find everything in the store and they can shine and feel beautifully like a star.