Adolfo Teixeira

Neat Group - Logo Concepts

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Recently i've been developing the new brand identity for Neat Group, a company that links professionals in need of outsourcing services with service providers. They are responsible for quality, deadlines and seamless communication 💼⁣

Here's a brief explanation of the six concepts:⁣

1. Bent bar forming an N - there was a high association of the brand with flexibility, associated with the services provided, and the bent bar has a high correlation to that⁣

2 / 3 / 6. N + Arrows - the arrows represent the growth, speed and the linking of professionals⁣

4. Tridimensional NG - representing a solid and trusted company⁣

5. N + Arrows + Chat Box - my favorite concept because it not only represents growth, speed and the linking of professionals but also communication due to the minimalist chat boxes⁣

Now that you know the rationale behind them, which one do you prefer? 🤔

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