Brand Concept - Plant Parent

Early WIP for a start-up concept, an online platform for finding plant sitters while you're on holiday.

My target market is millennials who travel a lot, but also own a lot of plants (or want to). The feeling I wanted to convey was tech-forward, using an alternative shade of green than what would be expected. I wanted to play with the saying 'green thumb', expanding it out to 'green hand'.