Beta 2.0 - Jupiter Launch
We've been focused on building the product so my attention was turned off the .com. After some time of feedback pilling up from this first iteration I put in some time to refresh the .com to sell the product a bit better.
I had done some personality explorations which I had posted here and after some time and talking with one of our customers, it ended up in this final direction.
I wanted it to feel premium, and I think the second exploration was going in that direction, however our customer noted they wanted to feel "relaxed." So, I took a few of the style nods from my previous exploration and then added in some lighter treatments in colouring, image selection, and texture selection.
art direction
clean
landing page
marketing
minimal
product marketing
product page
typography
website
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Posted on
Jul 29, 2019
More by Helen Tran View profile
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