Jord Riekwel

Dovetale – New Logo

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I worked together with Dovetale on a new logo to replace their previous mark. Dovetail helps companies manage their relationships with social media creators. They needed something strong and simple that would work on small sizes and without the word mark.

After three rounds of sketches, during which explored 130 different concepts (birds, wings, feathers, letters, etc), we landed on this geometric feather with the “hidden” D-letter. The digital phase was relatively easy and quick because we did so much work during the sketching phase. The client was a pleasure to work with and both of us are really pleased with the result. Let me know what you think.

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