Energy Outlet

Texas electricity rates and plans can be extremely complicated (they are designed that way). They shouldn’t be. It’s Energy Outlet's goal to make shopping for the best electricity plans and energy companies as easy as possible.

I had the task of creating a simple brand for Energy Outlet that captures their essence. Here's a look at the logo which features an abstract E + socket + bar graph.

JT Grauke
Strategic & story-driven branding and product design

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