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Logo created for Aspiration Digital, a digital careers conference for teacher and students in their final years of school education.
This icon includes three elements to represent what the event stands for.
• The outer stroke represents the A in Aspiration and to help it become an instantly recognisable symbol.
• The inside creates a speech bubble to represent the conference side of the event with many educational talks going on from industry experts.
• The three dots within the logo replicate the three dots shown when conversing via text/online to show it's a networking event where teachers and students can meet like-minded people.
The colours in the logo were selected to appeal to teenagers while still being bright and vibrant, they're also professional.