Treat Me Kind Branding

We worked recently with animal charity Treat Me Kind on overhauling their branding. Our brand strategy settled on a serious but warm voice, and as Treat Me Kind has many sub-campaigns, the branding needed to be flexible and cohesive.

Our solution mixed a strong yet friendly typeface (Superclarendon) with a suite of custom illustrations. The combination creates interesting textures and shapes, while maintaining a very recognizable profile.

See the full project at www.goodwit.co/treat-me-kind