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Red Roof Inn teamed up with 2K Games to promote their new game Battleborn. We designed an experiential microsite where gamers would enter a sweepstakes to win various prizes.
Battleborn features 25 eclectic characters that live within 5 factions. Each faction represents an archetypal temperament. After a user entered the sweepstakes, they could join a faction that aligned with their own personality and share on social media. Over 25,000 users entered the sweepstakes within 1 month.
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