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Part #2 of BookWorm Branding
BookWorm™ is a growing online bookstore. They were open to any idea, the only requirement was the text "BookWorm" I connected two o's, and with small modifications turned them into a worm shaped object. The colours are playful and joyful, while keeping a good contrast between the two words.
Creating a Brand Identity for BookWorm was quite a challenge, but it was a fantastic project which I really enjoyed. They are a growing online bookstore and they needed a bold brand identity. I designed it to help them stand out from the rest of the competitors. The project as always started out from sketching ideas and transferring the best onto the computer, you can see some initial ideas below.
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