This is one of the alternate header had I designed for the Spocket homepage: really going hard on the 5 second rule here!
The important thing is to tell the user, right at the beginning, that there is no risk involved. We do that by mentioning that the service is free and adding a 'No credit card required' disclaimer.
A lot of people go for really startling headlines: but sometimes it's good to keep it easy and to-the-point. Wild claims sound a heck lot more interesting, but when you fail to deliver, your reviews will do the talking for you.
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