Focus Lab

Braze Rebrand – Gradient Exploration

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Braze

Verb
1. form, fix, or join by soldering with an alloy of copper and zinc at high temperature.

Inspired by the color fluctuations during flame oxidation and the resulting colorways on metal after high heat, gradients had an appropriate home in the new Braze brand.

Seen above is part of the final system. We provided the Braze team with a series of backdrops/layouts to leverage across a variety of marketing needs – helping to add color, diversity, and ultimately, an ever-morphing feel across all brand materials. We desired a brand that gave off energy, not a static, safe solution.

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