Resonance Identity

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6 Responses

  1. Jacob Irwin Jacob Irwin

    ...that didn't make the cut.

    over 1 year ago

  2. Jacob Irwin Jacob Irwin

    The row of profiles is that of graduates at a ceremony (the goal of an educational consulting firm), and the shape of the profiles make up that of actual resonance as it appears on a spectrometer. That's the logic of the mark.

    over 1 year ago

  3. Logan Johnson Logan Johnson

    Got the concept of the mark immediately. It's a shame this got axed! So awesome.

    likes

    over 1 year ago

  4. Jacob Irwin Jacob Irwin

    Thanks logan. Me too : / Always next time.

    over 1 year ago

  5. Gregory Grigoriou Gregory Grigoriou

    unfortunately the mark would have trouble being distilled into one super small singular shape. (for something like a favicon for example). i wonder if thats why it got axed, cause otherwise its brilliant.

    likes

    about 1 year ago

  6. Jacob Irwin Jacob Irwin

    Actually @Gregory Grigoriou that's a great point, and one I hadn't really thought about. It didn't make the cut though because they had envisioned something more iconic to the word 'Resonance'. Like pings from a submarine or rings of sound. The issue there was that it became more industrial looking, and less educational. But we do what we can right? Thanks for the insight and appreciation.

    about 1 year ago

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