Illustration works for local fund-raiser in Highland Park

This concept illustration was for Highland Park Community Foundation which is a local fund-raiser to help children, improving the quality of education, senior services, and cultural/art services.

A basic concept that creating a tree and exposing its root when a user is scrolling down the web page was from my coworker, @Ana Lucia, senior UI/UX designer. My role was helping her by creating tree illustration and visualize the idea.

Although the project is just started, creating an organic shape by ProCreate and vectorizing it was really fun.

Thank you for watching it :)