Alex Dartt

Choi Korean Eatery

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Choi Korean Eatery graphicdesign oriental wings bubbletea logo branding restaurant korean

🥤🍗Bubble tea and wings anyone? Choi Korean Eatery is a case study in restaurant niche branding.

Choi is the 3rd most common Korean last name. It also means pinnacle or peak; high quality in this case. The Korean lettering expresses 'pinnacle' with the thought that the owners held the family name of Choi. Had fun working on this one with the talented folks over at Arize Digital.

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